I would like to explain my logic, rationale, and process for going about figuring out the cosmetic and skincare companies from which I buy product. I try not to categorize these products as "cruelty free" and "not cruelty free" because I do not think you can really, honestly know if a company is cruelty free. I mean, how many layers of ingredients and suppliers of ingredient does a company go through to create a product? Probably a lot. I prefer to label these companies as "I buy it" and "I don't buy it" to try and create a more positive view on the situation.
Definition
It's so hard for me to imagine that cosmetic products are tested on animals. However, they apparently are, or there wouldn't be so much hubbub around all of this. Does L'Oreal smear makeup all over innocent bunnies to figure out how it affects their skin and chemistry? I have no idea. Are chemicals injected into animals in order to figure out toxic levels? Probably more likely than example #1. It's somewhat comical to think about though bunnies, dressed up in makeup. It's not so funny to think about ingredients being administered to animals to figure out toxic levels. I'm giving animals the benefit of the doubt here though, and still trying to figure all this nonsense out.
So, for me personally, in order for a company to be on my
"I buy it" list, they have to adhere to the following rules:
1) No testing of finished products on animals.
2) No utilization of 3rd party agencies to test their products on animals.
3) No purchasing from suppliers who test on animals.
4) You can't sell your products in China. Apparently, if you believe what the makeup blog-o-sphere writes, Chinese law requires that all products sold in their country be tested on animals.
Information Acquisition
There are multiple ways to go about finding out if a company is cruelty free. Many products and companies will tell you they are cruelty free on their website or on their product. But, you don't really know what that actually means. A lot of it means "We personally do not test the finished product we are going to sell to you on animals."
I have found that the best way to really figure out the information that you want is to call the company. If you email them, they probably have some auto-phrase that they use which won't really address your question. Some people do have excellent email customer service, for example Sarah Chapman/Skinesis and By Terry. Both companies had intelligent individuals who could read, write and appropriately respond to a multi-part question. Most companies don't do this though.
It does take time to call companies and ask them all of this information, which is why I wanted to share the research that I had done on
"My Personal Cruelty Free List."
If a company is included on my "I buy it" list, it lists the criteria for my definition of cruelty free and the way in which I found out this information. Besides email and phoning, here are the other sources I consider legit:
1) If it is on the PETA list or has a Leaping Bunny, I stop all research and consider the company safe to buy from.
2) If it is listed on certain cruelty-free blogs, I also consider it legit. These are the blogs I consider respectable and fully knowledgeable:
My Beauty Bunny
Vegan Beauty Review
Logical Harmony
The bottom line is that this list is really a "to the best of my knowledge" list. I found that small, American, European and Australian companies are likely to be cruelty free but not advertising as such. Examples include Becca and Rouge Bunny Rouge. Additionally, there are very large and mainstream companies that also fit the bill. For example, Burberry. Twice I called them to really confirm their status. Chanel was actually very surprised about the information regarding Chinese law. That question had to "go up the chain" and I still haven't received a response. The two people I talked to there absolutely believed Chanel to be cruelty free but also knew that Chanel sells in China. So, I hope my research is useful to a few of you out there. Like many of you, I'm just trying to do the best I can. There very certainly could be errors on my list, but I assure you I have tried my hardest to provide a solid list of products suitable to those of us who disagree with animal testing for beauty products.